Would you build your home on rock or sand? Foundation matters. Just like a good house build your brand's foundation determines how long it stands. We work with brands to figure out your goals, clarify your purpose, determine your messaging and align values with your customers.
"Everything isn't for everybody." I'm sure you've heard that before. You need to determine which group of people that want/need the value of your service offering.
Attributes are characteristics that reveal your brands' qualities, personality, and physical traits. They allow you to identify alike values with your target audience, in order for them to know, like and trust you.
You don't determine your brand value. A brands value is determined by your positioning and what your customers think about it. A great design aesthetic helps your brand project a professional image, which helps raise your value.
This is your way to communicate with your target audience thru how your brand looks, feels, and speaks. Your identity encourages people to engage with you.
Gone are the days of collateral just being printed materials like business cards or flyers. Anything from a email, brochure, infograchic, facbook post etc; is considered collateral. Your customers are on a journey and want to be told your businesses story. They also want to be shown the value of what your service brings to them.