Branding is the gut feeling your customers get about your product or service. It's essentially your reputation. What's your branding reputation?
A funnel is a way track data, build trust, nurture prospects relationships for future sales and get leads who are qualified to buy. Do you have a conversion funnel?
Content marketing is a way to attract and retain your target audience through relevant and consistent content made for conversions. Do you have a content marketing strategy?
In order to connect and sale to your target audience they have to know, like and trust you. You and your audience values must align.
What your competitors aren’t doing
What your audience actually wants
This is area where your brand should be positioned.